How to Invest in Stocks: What You Need to Know

Irina Tsymbaliuk

Buying shares can be a powerful way to grow your wealth over time. However, for those with limited knowledge and new to the world of the stock market, it can be an intimidating and complex endeavor. A thought-out approach and a well-defined strategy are your best tools to succeed in investing.  

Whether you're a novice investor looking to begin your journey or someone seeking to enhance their existing knowledge, this guide is useful to get a grasp on how to get started in the stock market and establish a foundation for long-term growth. 

How to Invest in Stocks: The Options You Have

When you face a question of how to invest in stocks and make money, you should remember that there are various approaches available. We’ll consider the three most common ways to invest in stocks, widely used by all types of investors. A well-balanced portfolio may incorporate a combination of these approaches to maximize potential returns while managing risk.

Buying Individual Stocks

Individual stocks, also known as equities or shares, represent ownership in a specific company that entitles you to a portion of the company's assets and earnings.

Purchasing shares is one of the best ways for beginners to invest in stocks since it allows you to select businesses with strong fundamentals and growth potential. By investing in shares of companies that experience significant growth, you can count on substantial yield. 

On the other hand, investing in individual funds only can be riskier, as the success of your portfolio will depend on the performance of a few companies. Should any of them fail, it will have a noticeable impact on your assets. So, diversification is the key here to handle potential downsides

Exchange-Traded Funds (ETFs)

Traded on stock exchanges, ETFs are similar to individual stocks to a certain extent. However, they rely on tracking the performance of a specific index, commodity, or basket of assets.

  • Distinguished by a diversified portfolio, ETFs enable you to invest in a collection of different securities, thus, helping to leverage the risks and boost efficiency;
  • Due to passive management, most ETFs entail lower expense ratios compared to actively managed mutual funds, making them more cost-effective;
  • You can buy or sell these securities during the trading day at market prices, ensuring higher flexibility and liquidity levels for investors.

Easy access, diversification benefits, and cost-effectiveness make ETFs a helpful tool for those who wonder how to invest money in stocks effectively.

Mutual Funds

With this type of investment vehicle, funds from multiple investors are put into a diversified portfolio of securities. A wide range of assets allows for minimizing risks. Mutual funds are managed by professionals. They make investment decisions based on their previous experiences and deep research. As such, mutual funds are available to investors of all levels, including those with limited knowledge or time for individual stock surveys.

However, you should be aware that professional management will entail management fees, which will take a portion of your returns.

Choosing the Best Method for You

When you ask yourself “How to invest in stocks?”, don’t expect to find a one-size-fits-all approach. The choice of method depends on your individual preferences, unique situations, and financial goals. On top of that, estimate your risk tolerance. How comfortable are you with the potential fluctuations in the value of your investments? 

Yet another important factor to take into account when choosing an investment method is time horizon. Before defining your portfolio, you need to decide how long you plan to invest before you’ll need to access your funds. Shorter time horizons may favor more conservative approaches, while longer time frames allow for a more aggressive investment strategy. 

Additionally, selecting the right platform or account to execute your investments is crucial for your success as an investor. If you understand the basics of investment, you can open a self-managed brokerage account and be your own captain for buying securities.

However, if you need guidance and assistance for putting money in stocks, hiring a consultant will be a better option for you. You can choose between a human professional and a robo-advisor. While both are payable, a robo-advisor is a more affordable and simple alternative for those with no prior knowledge on how to invest in stocks for beginners. 

Final Thoughts

Investing in stocks is an exciting and rewarding journey. Yet, it requires careful planning and a disciplined approach. By understanding your risk tolerance, diversifying your investments, staying informed, and maintaining a long-term perspective, you’ll be well-positioned to make informed decisions and achieve your financial goals.


How much money do I need to start investing in stocks?

When considering ways to invest in stock, many people think they need a significant amount of money to start. However, the financial requirements of an investment can vary widely depending on such factors as the price of the individual stocks you're interested in, the type of account you use, and your personal financial situation. Furthermore, many brokerage platforms have no minimum deposit requirements to open an account.

What are the risks and benefits of investing in stocks?

Thinking about how to get started in the stock market, you should weigh the pros and cons of your decision. While the benefits include good potential for high returns and liquidity, the most common risks are market volatility and economic factors you can’t predict.

How do I choose which shares to buy?

First and foremost, you should set clear investment goals and assess your risk tolerance. After deciding on your expectations, conduct deep research to figure out the optimal options to match your needs. The best approach would be to begin with a diversified portfolio and track how your investments perform to make the necessary adjustments as necessary.